The sweet smell of success continues to cling to Beyoncé: According to Macy’s, her Heat perfume has raked in over $3 million since it debuted last month.
Even more astounding, the 28-year-old R&B megastar moved 72,000 bottles of the fragrance — which boasts “notes of red vanilla orchid, magnolia and blush peach” — when she stopped by Macy’s to sign autographs for an hour in early February.
Beyoncé’s retail prowess, of course, extends to good old-fashioned record sales, too. Her latest album, “I Am…Sasha Fierce,” moved 482,000 copies in its first week. So when you compare that to 72,000 bottles in an hour, it’s as if one out of every seven people who bought that album in one week showed up to snag a bottle of her scent in a single hour.
How do sales of Beyoncé’s fragrance match up to those of other celebrity essences? Well, Home Shopping Network was sold out of Diddy’s I Am King within 16 minutes last year, and his Unforgivable line netted $48.5 million as well (the title is short for “Life without passion is unforgivable,” obviously).
Even at $48 mil, however, Diddy isn’t ruler of the prestigous fragrance kingdom. That crown goes to Elizabeth Taylor, whose White Diamonds line made $67.2 million last year — a staggering total that Beyoncé isn’t even close to challenging.
But Queen B may be on her way to matching the sales of her diva peers: Celine Dion has the third best-selling celeb scent (creatively titled Celine Dion) at $26.4 million in 2009, Jennifer Lopez’s Glo by J.Lo pulled in $18.5 million last year, and the combined sales of Britney Spears’ Curious and Fantasy perfumes exceeded $24 million in ’09. Take note, Lady Gaga: If you like money, then you shoulda put your stink on it.
The 28-year-old “Single Ladies” singer has even more reason to celebrate, because Sasha’s scent is making its mark on a fiercely competitive market. Last year, Parlux France lost $2.5 million in a single quarter, and its financial well-being is bound to fumes from Paris Hilton, Jessica Simpson, and Queen Latifah. In fact, star fragrance sales dropped 10% from 2008 to 2009, so Beyoncé’s success is even more impressive.
Not that she needs her Heat perfume to maintain her wealth, though. Honey B topped Forbes’ list of highest-earning young musicians last year, with the diva pulling in $87 million from a variety of sources, including endorsement deals with L’Oreal, Giorgio Armani, Samantha Thavasa handbags, Crystal Geyser water, and even Nintendo.
If swimming in money is Beyoncé’s goal, then she can consider that destiny fulfilled.
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