2% Of Internet Population Paying For 100% Of Internet

MARLBOROUGH, 11/18/2009 – Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.

During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as “clickers.” During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% “clicker” rate.

Chitika has long championed the idea of knowing when not to show ads, claiming that by being able to accurately predict a user’s likelihood to click, the online advertising world can become at once less intrusive and more effective. Replacing old-media theories of advertising to demographics with predictive targeting towards the people most likely to act on an ad appears more and more viable with improving technology, and can go a long way towards helping online advertising dominate its traditional media counterparts.

About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit http://chitika.com

Contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com